When Barron Perl drives down the street in whatever midwestern town is next on his schedule, he’s the most popular guy on the block. It’s not only because his Deli Direct delivery truck is stocked full of specialty gourmet meats and cheeses that are perfect holiday gifts, but with a new graphics design he’s often driving the most colorful and best looking truck on the street.

“It’s a head turner!” he exclaimed. “I wanted it to represent what we sell and the truck is a traveling billboard. Wherever I go, it gets a lot of positive comments.”

Perl has his daughter, a media buyer for McDonald’s, to thank for pointing him in Modagrafics’ direction. He was impressed whenever he saw a McDonald’s truck on the road and asked who was responsible for the eye-catching graphics. A discussion with sales rep Jim Hurley led Perl to going local by switching to Modagrafics. Installation took place on weekends in September.

With his business based in Lake Zurich, IL, Perl’s four Deli Direct vehicles travel over 250,000 miles a year. He’s planning to have the new graphics applied to his others trucks in the first half of 2018.

“I visit my customers once a year and the trucks are like a traveling store. That’s why it’s even more important to have the right graphics represent my business.”

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